Atlanta · Newnan · LaGrange
When your customers search, they find somebody. Make it you.
Theory Elemental designs the websites, brands, and custom tools that get Georgia businesses found on Google and turn the people who find you into customers.
- Fixed scope
- Published pricing
- Based in Georgia
Sound familiar?
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We don’t show up on Google.
When someone in your county needs what you do, they search, and Google decides who they see. If that’s not you, it’s your competitor. -
Our website embarrasses us.
You run a real operation, but the site says 2012. Customers judge the work by the website, fair or not. -
I know I need this, but I don’t know where to start.
That’s the most common sentence we hear. Starting is literally what the free Growth Plan is for.
You don’t have a marketing problem. You have a findability problem, and it’s fixable. A fast site that says what you do and where, a Google Business Profile that’s accurate, reviews that keep coming. That’s the whole game, and we build every piece of it.
What we build
Three systems. Most businesses start with the website and add the next piece when it makes sense.
Get found Show up when your customers search.
Your website is the employee who never sleeps. We build it the way Google likes: fast, clear, and local, so it’s working at 11pm on a Tuesday.
- Conversion-built website Built to turn visitors into calls. Google sends people to sites that clearly answer what they searched for.
- Local SEO Your pages name your towns and your services, because Google matches searches to places: Newnan, LaGrange, the south metro.
- Google Business Profile Set up and kept accurate, because it’s the first thing Google checks for “near me” searches.
- Fast + mobile Most of your customers search from a phone, and Google ranks slow sites lower, so we build for speed first.
Look like the obvious choice Win the customer once they find you.
Getting found is half the job. The other half is looking like the company they should call before they ever pick up the phone.
- Branding or rebranding A look that matches the quality of your work, not the year you opened.
- Logo design One mark that works on the truck, the invoice, and the website.
- Messaging & copywriting Plain words that say what you do, where, and why. Written for customers and for Google.
- Review engine A simple system for asking happy customers to leave reviews, because reviews are how strangers decide to trust you.
Run the work in one place Tools built around how your shop actually runs.
Off-the-shelf software makes you work its way. We build the tool around your way, and you own it when we’re done.
- Custom CRM One place for every lead, quote, and job, shaped around your process, not someone else’s.
- Web apps The scheduling board, the quote builder, the intake form: whatever your shop needs that doesn’t exist yet.
- Private team chat Your own private team chat, hosted by us on Mattermost. Your data stays yours, no per-user fees, works on every phone.
- Training Plain-English walkthroughs until your team is comfortable. We don’t hand off and disappear.
How it works
Three steps from first call to launch, and you see the full price before any work begins.
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The Growth Plan
A 30-minute call and a look at your current website and Google presence. You get a written plan: what to fix, in what order, and what it costs.
Free. Yours to keep, even if you never hire us.
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The build
Fixed scope, fixed price, 2–6 weeks depending on the package. You get a progress update every week from a person whose name you know.
If the scope changes, we quote it and you decide before we proceed.
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Run & improve
We host it, keep it fast and current (Google rewards sites that stay fresh), and sit down with you monthly to review what’s working.
Hosting & maintenance from $30/month. Cancel anytime.
Pricing, published.
Most agencies make you sit through three calls to hear a number. Here are ours.
Starter Website Package
For the business that needs to show up and look the part.
$310.00
+ Hosting & Maintenance Plan — $30.00/month
What’s Included:
- Custom Website Design
- Mobile-Friendly Design for Phones, Tablets, and Desktops
- SSL Security Certificate
- Initial Search Engine Optimization (SEO) Setup
- Social Media Integration
- Website Performance Optimization
- One Professional Business Email Address (info@yourdomain.com)
- One Website Update Per Month
- Reliable Website Hosting & Technical Support
Additional updates, pages, and advanced features available upon request.
Start with a Growth PlanMost chosen
Business Growth Website Package
For the business that needs to attract customers and generate leads online.
$445.00
+ Hosting & Maintenance Plan — $30.00/month
Included Features:
- Everything in the Starter Website Package
- Custom Website Design Aligned with Your Brand
- Advanced Contact Forms for Customer Inquiries
- SEO Foundation Setup for Improved Search Visibility
- Google Analytics Setup for Visitor Tracking
- Social Media Integration
- Professional Stock Image Selection
- Basic Content & Copywriting Assistance
- Mobile-Optimized Design for All Devices
- SSL Security Certificate
- Website Speed & Performance Optimization
Add-ons and advanced features available upon request.
Start with a Growth PlanFull Branding Package
For the business ready to look as established as it is.
$700.00
+ Monthly Hosting Fee — $30/month
What’s Included:
- Logo suite
- Brand guidelines
- Typography system
- Color system
- Business card design
- Social media branding
- Brand mockups
Source files and additional brand assets available upon request.
Start with a Growth PlanWebsite Add-Ons & Advanced Features
E-Commerce Store Custom Quote
Sell products, services, or digital downloads directly from your website.
Online Booking & Appointment System Custom Quote
Allow customers to schedule appointments, consultations, or services online.
Membership Portal Custom Quote
Create secure member-only areas with exclusive content, resources, or community access.
Custom Forms & Workflows Custom Quote
Advanced forms for applications, registrations, surveys, lead generation, and business processes.
Brand Style Guide $40.00
A professional reference document outlining your brand colors, typography, logo usage, and visual standards.
Advanced Contact Forms Custom Quote
Enhanced inquiry forms with file uploads, automated notifications, and custom routing.
User Authentication & Client Login Custom Quote
Secure account creation, login functionality, and personalized user experiences.
Customer Relationship Management (CRM) Integration Custom Quote
Connect your website to a CRM system to manage leads, customers, and communications.
Mattermost Secure Communication Platform Custom Quote
Private team messaging and collaboration platform hosted and configured for your organization.
Why we publish our prices
Because you’d find out eventually, and we’d rather you find out now. Hidden pricing means “we’ll charge what we think you can pay.” A published price means the scope is fixed, the work is repeatable, and we’ve done it enough times to stand behind the number.
If your situation doesn’t fit a package, the Growth Plan will say so, with a custom number in writing, before you commit to anything.
How Google decides who gets the call
- Loads fast slow sites lose visitors speed-first build
- Works on phones most searches are mobile phone-first design
- Says what & where vague copy gets skipped plain, local pages
- Stays fresh stale sites slide down care plan updates
- Reviews & profile empty profiles lose trust review engine
The plain-English version
Google’s job is to send people to the right business. Be the right business.
When someone in Newnan searches “water heater repair,” Google ranks every option and shows a handful. It favors sites that load fast, work on a phone, say clearly what you do and where, stay current, and carry good reviews with an accurate Google Business Profile. There’s no trick to it, just a checklist most local sites don’t meet. We build to the checklist.
Why a website? The plain-English versionFair questions
We’re not a “techy” company. Will we be able to manage the site?
Yes. Our clients run HVAC trucks, dental chairs, and CNC machines, not software companies. We build the site so the everyday stuff is simple, train your team in plain English, and if you’d rather never touch it, a care plan means you just text us the change and we make it the same week.
We got burned by a web company before. What’s different?
Three things you can verify before paying us a dollar: the price is published, the scope goes in writing before the build starts, and the Growth Plan shows you our thinking for free. And you own everything: your domain, your site, your content. If we ever disappoint you, you can walk with all of it.
How long does a website take?
Typically 2–6 weeks, depending on the package. Week one is us learning your business (what you do, where, and who your best customers are), because that’s what the site has to say clearly. You get a progress update every week from a person whose name you know.
What’s this private team chat about?
It’s your own private team chat, like the group texts your crew already uses, but organized, searchable, and owned by you. We host it on a platform called Mattermost on a private server. Your conversations stay yours, there are no per-user fees, and it works on every phone. It comes with the Custom Build.
What does the Growth Plan cost?
Nothing. It’s 30 minutes of your time and a written plan in return: what to fix on your website and Google presence, in what order, with prices. It’s yours to keep whether you hire us or not.
Free · 30 minutes · In writing
Get your Growth Plan. Keep it either way.
Tell us what’s slowing you down. We’ll look at your current website and Google presence and send back a written plan: what to fix, in what order, and exactly what it costs.
- A real look at your website and Google presence
- Every price in writing, with fixed scope
- Useful even if you never hire us